http://www.variety.com/article/VR1117992921.html?categoryid=14&cs=1
The channel often broadcasts marathons of the films right before a new installment in the series is to be launched, and confirmed plans are the same for the release of “Half-Blood Prince” next summer. “Zappala said he’ll work with Ken Werner, president of Warner Bros. Domestic TV Distribution, to help launch the theatrical release of “Half Blood Prince” in July by running a marathon of the first four “Harry Potter” films. These cross-promotion strategies often draw more people into the multiplexes at the same time as they’re adding to the Nielsen ratings of the older titles on the network.”
Friday, 26 September 2008
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